How to label bath bombs

 Mar 02,2023

Private label products are those that a retailer gets produced by a third party but sells under its own brand name. The retailer controls everything about the product or products, including the specs and how they are packaged.
Selling private-label brands and products is increasingly becoming one of the most profitable e-commerce business models. In fact, in 2020, $158.8 million of private-label consumer packaged goods (CPG) were sold in the United States — nearly 20% of all CPG sales.

When positioning your artisanal bath bombs in a bustling marketplace, an eye-catching label is key to captivating curiosity and convincing customers to try your fizzy wonders. So, let’s explore the steps to creating labels that truly make your bath bombs sparkle.

After meticulously crafting the perfect bath bomb and sealing in those scent molecules and fizzy reactions, you’ll need a label that can withstand a hot, humid environment. Vinyl and waterproof polypropylene labels withstand moisture, fog, and even the occasional splash while keeping their crisp, vibrant look.

And don’t forget - glossy finishes add an enticing gleam, making each orb look good enough to devour. Choose materials that keep labels looking scrumptious when wet, as your bath bombs feel when they hit the tub.

Choose a font that balances personality and clarity when picking the threads for your label’s story. Avoid frilly scripts that get lost in a curly tangle. Lean towards easy-to-read san serif or serif fonts in weights that firmly convey your message without requiring a squint.

Create contrast between font and background for easy scanning. Dark on light pops for quick pickup, and light on dark adds sleek drama. Make sure the size is readable from an arm’s length away—you want that ingredients list crystal clear, not microscopic.

Your label dictates that pivotal first impression, so make it good. Tell customers why your bath bombs stand out from the rest. Are they lovingly hand-cut using fair trade ingredients? Do they fizz with Essential Oils that transform tub time into aromatherapy hour?

Share what makes them special, but keep it brief - you’re penning a poem, not a novel. Call out keywords that speak to values using eye-catching icons: “vegan,” “natural,” “cruelty-free.” Make promises that appeal to the experience customers crave when seeking a little luxury.

Bath bomb labels can also benefit manufacturers. For instance, by including contact information on the label, manufacturers can make it easier for customers to contact them if they have any questions or concerns about the product.

Bath bomb labeling may seem like a minor detail, but it’s an important part of increasing sales. By using professional labels that are easy to read and attractive, you can make your bath bombs stand out from the crowd and encourage customers to buy them. If you need help creating eye-catching bath bomb labels, get in touch with us—we would be happy to assist you!

Established in 1995, Boymay is a large-scale manufacturer of bath products with over 10 years of experience researching and producing bath bombs and shower steamers.
Our large 40,000-square-meter facility houses 14 automated production lines and over 200 employees. With a daily output of 20,000 units, we uphold stringent quality standards, evidenced by our GMP 211, GMPC, ISO22716, FDA, and SMETA certifications.

Our bath bomb products are available in the following series, both wholesale and customized, and we pride ourselves on being a one-stop service for our customers.